Downtown Indy : Cirlce Of Lights

Event Interactive

Photograph of Monument Circle
Background

For more than 50 years holiday revelers have gathered in Downtown Indianapolis to see the Circle of Lights illuminate. More than 100,000 spectators gather on Monument Circle the Friday after Thanksgiving to celebrate the lighting of 4,784 lights strung from the Indiana Soldiers and Sailors monument. Travelocity named the Circle of Lights® one of the top five "must-see Christmas trees" in the nation. We couldn't agree more.

For the past three years, Pelon Digital has collaborated with Downtown Indy to provide moderated crowd interaction displays. These allow spectators to share their experience through social media in real-time during the event.

Unique Challenges
Bandwidth Bandwidth

Being a 127-year-old public space with no internet infrastructure in place, finding bandwidth became a top priority. We explored several options including cellular hotspots and satellite cards.

Moderation Moderation

We custom built a system that moderates incoming media from social networks and SMS messages. It acts as an intermediary between incoming content and content posted to the screens during the event.

Ease of Use Ease of Use

We needed to create a solution that would be fun and easy to use for the majority of attendees. Everyone has a phone, so it's the perfect interface for crowd interaction.

Fun for Kids Fun for Kids

Circle of Lights is a family oriented event and centered around the holiday spirit. We wanted to craft an experience that would be fun for all age groups in attendance.

Event Logistics
Screens

There are five total screens. Three screens face south where the majority of attendees will gather, two of these screens back the main stage. The remaining two screens face East and West at each end of the circle.

Moderation

The moderator for the event will be on site inside of Hilbert Circle Theatre. As long as the moderator has a laptop and an internet connection moderation can happen from any location.

Aerial shot of Monument Circle
Creative
Twitter Screen
Twitter Shout Outs

Attendees can submit shout outs to the screen using Twitter by tagging their tweet with the #CircleOfLights hashtag.

Instragram Screen
Image Shout Outs

Attendees can submit images and shout outs to the screen using Twitter and Instagram by tagging their photos with the #CircleOfLights hashtag.

SMS Screen
SMS Shout Outs

Attendees can submit shout outs to the screen using SMS by texting their message.

Multi Image Screen
Selfie Screen

Attendees can submit images to the screen using Twitter and Instagram by tagging their photos with the #CircleOfLights hashtag.

This is a higher volume option since multiple images can be displayed on screen at once. This treatment also has the ability to place sponsor images into the creative as it animates between screens.

Event Images
Circle of Lights Photograph
Circle of Lights Photograph
Circle of Lights Photograph
Circle of Lights Photograph
Outcomes
Since 2015 we have collected over 15,000 impressions with the hashtag #CircleOfLights during the two hour event that takes place once annually.
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