Hoosier Mountain Bike Association

Website and Digital Marketing

  Strategic Planning   Website Design   Website Development

Founded in 2004, The Hoosier Mountain Bike Association along with volunteers have built more than 100 miles of natural surface sustainable trails for mountain bikers in Central Indiana. HMBA needed help recruiting and communicating with volunteers and securing more annual memberships.

We kicked off the project by writing a traditional communications plan, a new marketing plan, and putting together design elements to pull everything together.

HMBA Responsive Layout
Responsive Design

The overall goal of the new design was to allow HMBA to highlight specific news and events relevant to upcoming initiatives. The custom built content management system allows the executive director to create highlights and featured content that drive users to more in depth areas of the website or the blog. Aside from being the face of the organization, the site needed to provide trail riders with useful, up to the minute status on trail conditions.

HMBA Panel Layout
HMBA Mobile Layouts
Designed for Mobile

The entire website was designed for mobile, but the trail guides were designed with mobile use as a primary function. Each trail guide can be easily accessed mobile devices and there are status indicators with separate URLS to keep the payload light for riders on the trail.

Design Elements Cards
Design Elements Mapping
Design Elements Social
Content Tools
HMBA Content Tools
Many of HMBA's trails are 40 to 60 miles away from central Indiana.

One of the major challenges HMBA faced was keeping the trail conditions up to date. Trail stewards were assigned to each trail to make updates daily.

A simple mobile interface was was created for trail stewards that could update trail status on the website in real time. Updates to trail status are auto posted to Twitter and into a Slack channel that the Executive Director and board can monitor. Being a volunteer based organization it was important to try to keep as many people in the loop as possible, especially during inclement weather conditions.

We developed integrations with the following 3rd party services.
Constant Contact API Integration
Mapbox API Integration
Slack API Integration
Twitter API Integration
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