Landmark Sotheby's International Realty
Website, CRM, and Digital Marketing Services
Landmark Sotheby's International Realty is the premier luxury real estate firm representing coastal areas in North Carolina.
We helped Landmark move from an off-the-shelf platform to a highly targeted and purpose built solution that functions in line with their specific business objectives. By moving to a custom solution, Landmark is able implement and test new ideas without having to wait for platform upgrades or worry about a competitor utilizing the same solution.
Context Aware Search
We needed a solution that removed the complexity from traditional real estate searches. We wanted users to connect with properties with using natural language queries like "Oceanfront Topsail", "Second Row", or "Lumina Avenue".
Lead Management Platform
We needed to create a lead management platform that would be as flexible as off-the-shelf solutions yet address specific needs of the organization. Unique features were requested for Landmark's agents and clients to accomplish complex tasks quickly and effectively
Market Specific Landing Pages
We needed a flexible strategy that offered custom features specific to key locations, without giving preference to one location over another. Lifestyle searches in inland areas needed similar custom features as coastal areas with different property attributes and context.
Reputation Management
Landmark had fallen victim to de-indexing from major search engines for substandard practices taken by previous marketing vendors. We needed to undo Landmark's digital footprint, restore their online reputation and work towards increasing organic search rankings.
Agents are able to manage and contact leads, create notes, view archived communications, and view lead website activity.
Dashboard view contains a running list of recent acquisitions with user activity for quick follow up and admin oversight.
A round robin system was created to distribute leads within the office covering the geographic areas the user has browsed on the website.
Our context aware search queries deliver more accurate results 1,600 times faster than Landmark's primary competitor.
We reduced crawl errors by 99.91% compared to Landmark's previous real estate platform.
Our landing page content strategy has increased organic search acquisition, user sessions and user duration metrics every month since site launch.
Landmark's website outperforms thier competitors in key performance indicators including site speed, mobile optimization, and crawl errors.
