Landmark Sotheby's International Realty

Website, CRM, and Digital Marketing Services

Background

Landmark Sotheby's International Realty is the premier luxury real estate firm representing coastal areas in North Carolina.

We helped Landmark move from an off-the-shelf platform to a highly targeted and purpose built solution that functions in line with their specific business objectives. By moving to a custom solution, Landmark is able implement and test new ideas without having to wait for platform upgrades or worry about a competitor utilizing the same solution.

Unique Challenges
Context Aware Search Context Aware Search

We needed a solution that removed the complexity from traditional real estate searches. We wanted users to connect with properties with using natural language queries like "Oceanfront Topsail", "Second Row", or "Lumina Avenue".

Lead Management Platform Lead Management Platform

We needed to create a lead management platform that would be as flexible as off-the-shelf solutions yet address specific needs of the organization. Unique features were requested for Landmark's agents and clients to accomplish complex tasks quickly and effectively

Market Specific Landing Pages Market Specific Landing Pages

We needed a flexible strategy that offered custom features specific to key locations, without giving preference to one location over another. Lifestyle searches in inland areas needed similar custom features as coastal areas with different property attributes and context.

Reputation Management Reputation Management

Landmark had fallen victim to de-indexing from major search engines for substandard practices taken by previous marketing vendors. We needed to undo Landmark's digital footprint, restore their online reputation and work towards increasing organic search rankings.

Design
Landmark Sotheby's Responsive Website Mockup
Landmark Sotheby's Card UI Design Landmark Sotheby's Card UI Design Landmark Sotheby's Card UI Design
Landmark Sotheby's Featured Area Carousel Landmark Sotheby's Featured Area Carousel Landmark Sotheby's Featured Area Carousel
Landmark Sotheby's Lifestyle Cards UI Landmark Sotheby's Lifestyle Cards UI Landmark Sotheby's Lifestyle Cards UI
Landmark Sotheby's Market Statistics UI Landmark Sotheby's Market Statistics UI Landmark Sotheby's Market Statistics UI
Website Features
Context Aware Real-Time Search

Real Time Search
Market Specific Landing Pages

Market Specific Landing Pages
Lead Management Platform
Agent Features

Agents are able to manage and contact leads, create notes, view archived communications, and view lead website activity.

Recent Acquisitions

Dashboard view contains a running list of recent acquisitions with user activity for quick follow up and admin oversight.

Lead Distribution

A round robin system was created to distribute leads within the office covering the geographic areas the user has browsed on the website.

We developed integrations with the following 3rd party services.
Mapbox API Integration
Sendgrid API Integration
Spark API Integration
Twillio API Integration
Vimeo API Integration
Outcomes
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